Have ever thought that your customers are paying too little for the product or service you provide? Do you feel undervalued by your customers? If so then the chances are you have not fully answered two fundamental questions in selling, namely;
What exactly do I sell?
What exactly is it that my customers value?
Through a mix of case study examples, a review of core selling skills and audience interaction and questions, John will outline:
– Why, in his experience, “It’s never about the price”
– The best way to find the answers to the questions above
– Why many selling situations seem to be only about the price
Ranfurly Arts & Visitor Centre, Market Square, Dungannon