01
JUL
2015

Wednesday Workshop – Wednesday 01 July 2015

Video marketing is a quickly expanding and incredibly popular marketing platform your small business should be focusing on. The facts speak for themselves:

Videos increase people’s understanding of your product or service by 74%

  • Your Website Is 50 Times More Likely to appear on the first page of a search engine results page If It Includes Video
  • 75% Of Users Visit The Marketer’s Website After Viewing A Video
  • 80% Of Internet Users Remember The Video Ads They Watch Online
  • Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
  • 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety

This month’s Up For Business will be a workshop on creating video content of your business.

By the end of the “Digital Video Made Easy”workshop you will:

  • understand the importance of Video in marketing
  • record video footage on a mobile phone
  • know how to created a short promotional video from the footage
  • know what to look out for when contracting out video production

Brian MacAuley, CEO of Dungannon Enterprise Centre has been creating promotional videos long before the growth of the Internet. Over the last 2 years he has formed a Digital Video Production Unit within the Enterprise Centre, producing professional videos within the budget of a small business. Brian will be sharing the secrets of creating a promotional video simply by using your mobile phone.

Book a space now

The purpose of the Up For Business meetings is to facilitate local businesses in Making a Difference to other businesses and business owners. Up For Business is a Not For Profit organisation